I’m Over The Two Party System (of Cabernet Sauvignon and Chardonnay).

Happy Festivus of the week! Design and marketing meetings all week! Visiting the vineyard site early Thursday morning. We are hoping to have the framework for a final label with the next 10 days. Big steps!

I rarely like talking politics. It is often such a heated and personal topic of conversation that I abstain completely. But with the economy where it is and America’s new credit issue, politics is front page news daily. This past weekend, there was a very interesting debate on television about whether the two party system of Republicans and Democrats was still functional and a viable option to represent the greatest country in the world. Its goes without saying, but I automatically related this debate to wine and the struggle for “parties,” or varietals, other than your giants of Chardonnay and Cabernet Sauvignon to become viable candidates as leaders in the U.S. wine industry.

The wine industry is such an empirical industry where things often are done today the same way as yesterday because that’s how they did it two days ago. Couple this with a few well-established grape varietals (as seen above in the 2010 California Grape Crush Report), a “voter’s,” or consumer’s, choice can be rather limited in certain circumstances. As a producer, unless you want to get into the cattle line and try to elbow your way into a flood market of Chardonnay and Cabernet Sauvignon, you roll the dice of traveling another path. Pinot Noir is an up-and-coming varietal but it still only represents less than 4% of total wine produced in California. Being about 7% lower in production than Cabernet Sauvignon leaves a lot of room for growth but also a great deficit to overcome.

Our passion for Pinot Noir and our goal not to submit to the “norm” of the industry has made MSix Wines’ decision of which wine to make an easy one. But as we continue to expand and add few more varietals, we will need to evaluate our stance on where we want to enter the market with these new wine; whether we want to try to push our way in with an amazing Chardonnay or whether we want to utilize our position to create a wine that will satisfy those consumers looking for something new.

Honestly, I think consumers are starting to become bored of a two-partied wine system. What do you think? Vote and comment below!


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We are all born originals – why is it so many of us die copies?
Edward Young


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